Johnny Ch Lok

Electronic Publish and Tourism Commerce Development Johnny Ch Lok

?Web vs School campus book store development trendWhy do students choose to buy textbooks online? What factors motivate students choose online textbooks purchase? Nowadays, many online book retailers, such as Varsity books.com and Bigword.com, . Amazon publish.com are now capturing more of the textbook online store market. What is motivating this behavior changes to student market, instead of children story market, entertainment or travel or sport book market etc. topic market. What causes students to choose purchase textbooks online ? Can likelihood to make purchases online by predicted by various social and personal characteristics of consumers? The online textbook purchase growth is allowing online retailers to capture a substantial portion of sales in some sectors. What motivates consumers to shop on the web? But, what if these factors are nor significant, such as better product availability, lower cost, as is that case when comparing on offline textbook purchasing. There is no significant price advantage to buy textbook online, it is there an availability issue, given that textbook can be purchased in the campus store ( Foucault et al., 2000).?shall assume that precious positive online purchase is positively correlated with the likelihood of an individual purchasing textbooks online. Hence, it influences why readers choose to buy textbooks online again. Following, other factor web consumers are likely shop online to save time and/or money, but what of those consumers who shop online when an equally time and cost efficient alternative is present. With regard to textbook purchasing, the time invested in researching for the appropriate books is likely to be similar, regardless of whether the student bookstore or through an online textbook. With regard to textbook purchasing, the time invested in researching from the time invested in searching appropriate books is likely to be similar: regardless of whether the student chooses to shop in the campus bookstore or through an online textbook retailer. If time from purchase until use counts, online textbook shopping could be considered less time efficient than its offline counterpart. Due to the readers need to turn on computer to link to internet to read electronic books or wait the print on demand to buy paper books from the electronic book store web site to wait the paper books to post to the online book buyer's home. Otherwise, offline bookstores can reduce time spending to wait the books to be posted to the buyer's home, after who pay money to take the paper book from the bookstore immediately. So, the non-waiting post book issue is still the text bookstore's strength to attract students to buy.