Mario Atzori

Marketing for Organic Farming Mario Atzori

"Marketing for organic farming", already published in 2000 with great success, has been completely rewritten and updated. It is an easy-to-read and understanding manual applied to organic farming. Explains, step by step, the basic concepts of operational marketing: product, brand and coordinated image, market, consumer, price technique, etc. Provides practical examples of how to achieve the break even point of the individual product and the company. It teaches how to assign the sales target to its own distribution force. Show in detail, using easy statistical formulas, how to carry out reliable market research or how to plan and carry out an advertising campaign and many other interventions. Of course, it exemplifies the annual marketing planIt also mentions web marketing techniques. Anyone, regardless of their degree, will be able to take over the marketing planning tools of a farm in a very short time.