Christian Lazos

Guerrilla Marketing Ideas Christian Lazos

Guerrilla Marketing is a creative marketing strategy used by most brands and small businesses around the globe to advertise its product unconventionally. It was introduced or popularized by Jay Conrad Levinson in the 1980s. He wrote several articles and books on guerrilla marketing tactics that helped many brands to create awareness.

This book illustrates the unconventional marketing tactics of various brands along with their challenges, solutions, results, and outcomes. These examples will help you to apply guerrilla marketing to promote your own brand and gain extraordinary results. Innovative out-of-box ideas impact audience engagement, thus reaching and acquiring new customers. Such marketing campaigns are usually low-cost advertisements presented in a novel perspective to reach prospective customers.

The examples shown in this book is not limited to targeting specific groups of people but to the whole diverse population. Therefore it can be used as an application-based blueprint for both budding businesses as well as established institutions that want to take a giant leap in the marketing arena. By the end of this rich collection of Guerrilla marketing strategies, you will be able to:

1. Understand the challenges faced by various brands to reach new customers and making themselves seen.

2. Discover simple yet mind-blowing solutions executed by those brands.

3. Ability to understand the magnitude of reach that guerrilla marketing would have.

4. Widened perspectives to create practical and creative marketing strategies to attract more customers.

Buy this book now.