Arianne Engel

Breaking The Conventional Business Boundaries Arianne Engel

This book is a fascinating story and how-to on branding and business from a woman who has helped build and sustain a multi-billion dollar empire.
The author offers intimate anecdotes and insights from her father's and her own difficult yet pleasantly fulfilling adventures in this book.

This book includes:
- Work ethics of the author's father and how he grew one truckload of produce into a modest, respectable trading house.
- How their lack of understanding their consumers almost crumbled the future of the company.
- How the author approached changing mindsets before changing work systems.
- How she discovered MeTL's big WHY as well as her own wildest dream.
- How she went about building campaigns for MeTL's various products. (Yes, with specific questions, angles, and executions. Just for you, Marketing nerds!)
- What she has learned about Teamwork, Humility, and Giving Back.
- And the most inspiring woman in the author's life who got her and her father where they are today.