Anastacia Cravey

Consumer Packaged Goods Industry In The USA Anastacia Cravey

If you have a healthy product that you want to get on the shelves, there's so much that's involved, including Branding, Social media, and public demonstrations in supermarkets (there so much more involved than you'd actually imagine), among others.

In this book, you will discover:
- Chapter 1. What are "Healthy" and "Natural" CPGs?
- Chapter 2. Packaging/Branding - Make Your Products Attractive and Appetizing in 3-5 Seconds
- Chapter 3. Pricing & Presenting Healthy Foods & Beverages
- Chapter 4. Promoting & Marketing Healthy Products
- Chapter 5. Customer Service
- Chapter 6. PR & Advertising
- Chapter 7. Demonstrations (Tasting)
- Chapter 8. Consumer Events
- Chapter 9. Trade Shows
- Chapter 10. POS, Collaterals, Swags
- Chapter 11. E-Commerce
- Chapter 12. Certifications & CSR (Corporate Social Responsibility)
- Chapter 13. Placement - Distributing Healthy Products
- Chapter 14. Industry Information (Sourcing)
- Chapter 15. How to Hire Employees and What Tools to Use

It's a valuable resource for anyone who's interested in Consumer Packaged Goods and the crazy world of marketing, all based on the author's own experiences and knowledgeable expertise. Get your copy today!