Simonetta Stefanini

Secrets of Emotional Tourism Simonetta Stefanini

This manual has been written for all those who wish to create Experiences to increase the tourist demand for an accommodation for a turistic house, located in attractive places to travelers, to an increase in economic profits. If the locations are not so exciting, then the Emotions will serve to make them interesting.
The world of "travelers", as "consumer-customers" of tourism, is constantly changing and as a chain reaction forces facilities and tour operators to adopt new methods of promotion to counter the growing competition.
After the rush of low cost, last minute and last second offers, we have moved on to do-it-yourself travel and a web that offers great opportunities for individual research and choice, as well as professionals of all kinds: from professional tour guides to expert bloggers, to beloved organizations and private organizers of tailor-made trips.
We can affirm that the new generation of customers is using the classic tourist agencies less and less, as they are interested in a trip focused on their own interests and perhaps for a hidden desire to become explorers of new destinations.
Except for foreign countries where, partly because of the language, there is a tendency to benefit from the proposals of tour operators and for trips that include children, when unforeseen events are not welcome.
Nowadays you can read the evaluations of those who have passed previously, in a place or a structure and, without any constraint, you can comment on everything: cleanliness, staff, prices, food, punctuality, education and every possible detail. Possibility years ago non-existent, but really useful.
The international crisis in past years, brought on by the Coronavirus, has thrown the tourist hospitality industry into the darkness of despondency, with frustrating new regulations for facilities management. And no one mentions the homegrown hospitality of operators such as Airbnb and the many agencies that manage short-stay rentals of private properties.
Tourism is bound to change, that's for sure, we have to look with other eyes and towards new perspectives, planning value strategies that they hadn't thought of before. In this period, including myself, as a private individual who owns a property in a tourist area, we are forced to roll up our sleeves and take new steps, trying to be very practical and unphilosophical.
For this reason, thanks to my many years of activity as a trainer in business development, I have collected all my research and I have described a simple path, for non-professionals, in order to develop their own private business or increase it in the best way, using the Experiences to offer to the tourist, based on an emotional strategy.
Following this path you will be able to plan the Experiences to propose, in a strategic way and with sure success. It will be a pleasant journey into the driving emotions and you will find yourself saying:
"I told you this would work!".