Charline Metcalfe

Content Marketing Fundamentals Charline Metcalfe

Content marketing is the practice of producing and distributing content in order to increase brand awareness, traffic, leads and sales for business-to-business companies. B2B content marketing, or business-to-business content marketing, can be very challenging, and it's only going to become more so in the coming years (if such a thing were possible). That's why we wanted to create a seriously comprehensive, detailed guide to content marketing for B2B-focused businesses.

In this book, You'll learn:
- A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market
- How to produce relevant content that can stand the test of time
- Methods for repurposing content across multiple formats and platforms
- Ways to engage stakeholders and turn them into active content contributors