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Sensible Selling Through Sensory Neuromarketing
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Sensible Selling Through Sensory Neuromarketing
By delving into the latest neuroscience insights, this book unlocks the secrets of the human brain, providing marketers with a deeper understanding of consumer behavior. The book demonstrates how leveraging sensory modalities can create impactful marketing experiences through practical guidance and real-world examples.
340 pages
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2024. gada 9. augusts |
| ISBN13 | 9798369342367 |
| Izdevēji | IGI Global |
| Lapas | 340 |
| Izmēri | 150 × 220 × 20 mm · 1,05 kg |
| Redaktors | Arora, Manpreet |
| Redaktors | Malhan, Shivani |
| Redaktors | Malik, Reena |
