Pastāsti draugiem par šo preci:
Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats - Management for Professionals Xuehua Wang 2023 edition
Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats - Management for Professionals
Xuehua Wang
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 5. oktobris |
| ISBN13 | 9789819961856 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 244 |
| Izmēri | 150 × 220 × 10 mm · 394 g |
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim