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Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
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Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
The book focuses on emerging digital marketing and consumer culture research directions.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2026. gada 1. maijs |
| ISBN13 | 9789819565047 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 322 |
| Izmēri | 218 × 156 × 26 mm · 596 g |
| Redaktors | Belk, Russell |
| Redaktors | Heggde, Githa S. |
| Redaktors | Jain, Varsha |
| Redaktors | Spais, George |
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