Pastāsti draugiem par šo preci:
Understanding Consumer Behavior in Live Streaming E-Commerce: A Global–China Comparative Study under the TCCM Framework - Contributions to Management Science Xiaoyu Xu
Understanding Consumer Behavior in Live Streaming E-Commerce: A Global–China Comparative Study under the TCCM Framework - Contributions to Management Science
Xiaoyu Xu
This book builds a clear theoretical framework for understanding consumer decision-making in live streaming e-commerce, connecting global research insights with Chinese market realities.
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Tiks izlaists | 2026. gada 23. oktobris |
| ISBN13 | 9789819244591 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 301 |
| Izmēri | 150 × 220 × 20 mm · 485 g (Svars (aptuveni)) |