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Global Business Strategy: Asian Perspective Moon, Hwy-Chang (Seoul National University, Korea)
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Global Business Strategy: Asian Perspective
Moon, Hwy-Chang (Seoul National University, Korea)
Given the rise of Asia in the global economy, it is important to understand the uniqueness of Asian business. This book introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. It deals with the theory and, practice. It also offers real-life case studies and examples.
348 pages, black & white illustrations, black & white tables, figures
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2010. gada 23. marts |
| ISBN13 | 9789814273190 |
| Izdevēji | World Scientific Publishing Co Pte Ltd |
| Lapas | 348 |
| Izmēri | 155 × 229 × 23 mm · 635 g |