Consumer Happiness: Multiple Perspectives - Studies in Rhythm Engineering -  - Grāmatas - Springer Verlag, Singapore - 9789813363731 - 2021. gada 6. maijs
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Consumer Happiness: Multiple Perspectives - Studies in Rhythm Engineering 2021 edition

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This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective, i.e.


285 pages, 60 Tables, color; 20 Illustrations, color; 1 Illustrations, black and white; XII, 285 p.

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2021. gada 6. maijs
ISBN13 9789813363731
Izdevēji Springer Verlag, Singapore
Lapas 285
Izmēri 150 × 220 × 20 mm   ·   617 g
Redaktors Dutta, Tanusree
Redaktors Mandal, Manas Kumar

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