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Chinese Multinationals Jean-paul Larcon
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Chinese Multinationals
Jean-paul Larcon
Examines the rise of Chinese companies in international markets. This book provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization, and human resource management.
350 pages, Illustrations
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2008. gada 23. oktobris |
| ISBN13 | 9789812835000 |
| Izdevēji | World Scientific Publishing Co Pte Ltd |
| Lapas | 300 |
| Izmēri | 162 × 238 × 23 mm · 572 g |
| Redaktors | Larcon, Jean-paul (Hec Paris, France) |
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Skatīt visus Jean-paul Larcon ( piem., Hardcover Book un Paperback Book )