Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 - Smart Innovation, Systems and Technologies - Jose Luis Reis - Grāmatas - Springer Verlag, Singapore - 9789811990984 - 2023. gada 12. maijs
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Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 - Smart Innovation, Systems and Technologies

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1-3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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805 pages, 97 Illustrations, color; 34 Illustrations, black and white; XXX, 805 p. 131 illus., 97 il

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2023. gada 12. maijs
ISBN13 9789811990984
Izdevēji Springer Verlag, Singapore
Lapas 805
Izmēri 150 × 220 × 20 mm   ·   1,52 kg
Redaktors Bogdanovic, Zorica
Redaktors Peter, Marc K.
Redaktors Reis, Jose Luis
Redaktors Varela Gonzalez, Jose Antonio

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