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Dealing with Socially Responsible Consumers: Studies in Marketing 2022 edition
Dealing with Socially Responsible Consumers: Studies in Marketing
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
564 pages, 51 Illustrations, color; 9 Illustrations, black and white; XLII, 564 p. 60 illus., 51 ill
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2024. gada 3. janvāris |
| ISBN13 | 9789811951282 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 564 |
| Izmēri | 150 × 220 × 10 mm · 716 g |
| Redaktors | Bhattacharyya, Jishnu |