Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty - Tim Mazzarol - Grāmatas - Springer Verlag, Singapore - 9789811926501 - 2022. gada 1. jūlijs
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Tim Mazzarol
Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty 2022 edition

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Paredzamā piegāde . gada 18. - 26. nov.
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim
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This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "best practice" models of NPD and commercialisation.
The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
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488 pages, 17 Illustrations, color; 35 Illustrations, black and white; XXV, 488 p. 52 illus., 17 ill

Mediji Grāmatas     Hardcover Book   (Grāmata ar cieto muguriņu un vāku)
Izlaists 2022. gada 1. jūlijs
ISBN13 9789811926501
Izdevēji Springer Verlag, Singapore
Lapas 488
Izmēri 245 × 164 × 33 mm   ·   888 g
Valoda Angļu  

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