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Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific 2021 edition
Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region.
293 pages, 52 Illustrations, color; 7 Illustrations, black and white; XXII, 293 p. 59 illus., 52 ill
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2021. gada 11. novembris |
| ISBN13 | 9789811585197 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 293 |
| Izmēri | 150 × 220 × 10 mm · 444 g |
| Redaktors | Bhati, Abhishek |
| Redaktors | Eagle, Lynne |
| Redaktors | Hay, Rachel |