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Making a Difference Through Marketing: A Quest for Diverse Perspectives Softcover reprint of the original 1st ed. 2016 edition
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Making a Difference Through Marketing: A Quest for Diverse Perspectives
While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.
282 pages, 19 Illustrations, color; XIV, 282 p. 19 illus. in color.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2018. gada 27. maijs |
| ISBN13 | 9789811091681 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 282 |
| Izmēri | 150 × 220 × 10 mm · 565 g (Svars (aptuveni)) |
| Redaktors | Conduit, Jodie |
| Redaktors | Plewa, Carolin |