Pastāsti draugiem par šo preci:
Segmentation in Social Marketing: Process, Methods and Application 1st ed. 2017 edition
Segmentation in Social Marketing: Process, Methods and Application
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design.
220 pages, 23 black & white illustrations, 28 colour tables, biography
| Mediji | Grāmatas Hardcover Book (Grāmata ar cieto muguriņu un vāku) |
| Izlaists | 2016. gada 28. oktobris |
| ISBN13 | 9789811018336 |
| Izdevēji | Springer Verlag, Singapore |
| Lapas | 214 |
| Izmēri | 242 × 165 × 19 mm · 489 g |
| Redaktors | Dietrich, Timo |
| Redaktors | Kubacki, Krzysztof |
| Redaktors | Rundle-Thiele, Sharyn |