Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing - John M. McCann - Grāmatas - Springer - 9789401057462 - 2012. gada 6. oktobris
Ja vāks un nosaukums nesakrīt, pareizs ir nosaukums

Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 1990 edition

Cena
€ 103,49

Pasūtīts no attālās noliktavas

Paredzamā piegāde . gada 15. - 23. sept.
Saņemiet paziņojumus par jauniem John M. McCann izdevumiem
Pievienot savam iMusic vēlmju sarakstam

Not rated yet

Pieejams arī kā:

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.


224 pages, biography

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2012. gada 6. oktobris
ISBN13 9789401057462
Izdevēji Springer
Lapas 224
Izmēri 155 × 235 × 13 mm   ·   344 g
Valoda Angļu  

Vairāk no tā paša izdevēja