Gadiraju Nageswara Rao

Research Methodology and Quantitative Methods Gadiraju Nageswara Rao

This book provides insight into the research aspect with regard to the procedure of taking up research problem, objectives, methodology etc. Two chapters 'Scale Construction Methods' and 'Elementary Decision Theory' are useful for students of 'Business Management' and 'Planning' for taking up research projects as well as in their career as business administrators. Good number of chapters are included on statistical tools which are required for analysis of data collected through surveys and experiments. The practical oriented examples which are directly applicable in the field are included and also their interpretation of results. A chapter on Non-Parametric Tests is included to analyse the data when the data collected are of scores type. Further a chapter on the procedure for presentation of M. Phil, M. Tech and Ph. D. theses is included.

The book serves as a text book for MBA, MABM and B. Tech (Planning) and M. Tech (Planning) students for whom 'Quantitative Methods' is taught as a course, and also is quite useful for Ph. D. scholars in Biological, Social and Agricultural Sciences.

Salient Features

Written in lucid manner so that even non-mathematics students can apply the statistical tools in their research work for proper analysis of data. Immense help to faculty who are guiding the students in their research work for the award of M. Phil, M. Tech and Ph. D. degrees.