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Rebranding Europe: Fundamentals for Leadership Communication Stavros Papagianneas
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Rebranding Europe: Fundamentals for Leadership Communication
Stavros Papagianneas
Explores why EU communication fails and how to make it succeed. This volume illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens. It gives original and logical answers to communication questions.
176 pages
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2017. gada 30. jūnijs |
| ISBN13 | 9789057186202 |
| Izdevēji | VUB University Press |
| Lapas | 176 |
| Izmēri | 241 × 172 × 13 mm · 346 g |
