Esteban Rodríguez Torres

Youth Audiovisual Consumption of the Industries Esteban Rodríguez Torres

Today's society is going through new practices in the consumption processes of the Creative Industries. Although the entire world population is under its influence, digital culture has shaped the so-called @ and # generations and their consumption practices, especially audiovisual consumption. The main objective of the research is to determine the audiovisual products that characterize the youth consumption of the Creative Industries in Santa Clara. For it, methods of the theoretical and empirical levels were applied as: analytical - synthetic, inductive - deductive, historical - logical, questionnaire and interview. The main results show a shift from the consumption of Traditional Media to the consumption of the "Weekly Package" as a Creative Industry. In addition, it shows the preference of young people to the dominant consumption of series and movies of the Weekly Package, especially the genres of comedy, suspense and science fiction.