Beata Martynenko

Fenomenologiya Mass-media: Kontent-analiz Integrirovaniya Massovykh Kommunikatsiy Beata Martynenko Russian edition

V poslednie desyatiletiya massovye kommunikatsii vse menee poddayutsya chastnonauchnomu rassmotreniyu. Integrativnye protsessy smestili granitsy razlichiya klassicheskoy zhurnalistiki i instrumentov vozdeystviya na massovoe soznanie. Eto pozvolyaet govorit' ob informatsionnoy sistemnosti sfery mass-media. Avtor iskhodit iz klassicheskoy fenomenologii i rassmatrivaet strategii sovremennogo diskursa v svete trekh klyuchevykh sfer bytiya: mira faktov, mira fenomenov i mira mass-media. Over the past decade, the situation has changed significantly in the media. Mass communication is ruther difficult be analyzed in the framework of any separate, abstract science. Integrative processes shifted the boundaries of different classical instruments of journalism and the impact on mass consciousness. These and other phenomena suggest the scope of the systematic mass media information, as well as the need for new phenomenological study of mass communication. In this book the author comes from the classical phenomenology as a methodological strategy and is considering the installation of contemporary discourse in the light of three principal spheres of life: the world of facts, phenomena of the world and the world media.