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Strategicheskoe Upravlenie Marketingom: Kontseptsiya, Metody, Modeli Mikhail Kovalev Russian edition
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Strategicheskoe Upravlenie Marketingom: Kontseptsiya, Metody, Modeli
Mikhail Kovalev
Aktual'nost' problemy primeneniya kontseptsii strategicheskogo marketinga v upravlenii predopredelila tseli s raboty. Tsel'yu dannogo issledovaniya yavlyaetsya razrabotka metodov, modeley i metodik strategicheskogo upravleniya marketingom. Osnovnymi ob"ektami issledovaniya yavlyayutsya predpriyatiya sel'skokhozyaystvennogo mashinostroeniya, uchrezhdeniya obrazovaniya, profsoyuzy Belarusi. Dlya dostizheniya oboznachennoy tseli byli postavleny i resheny sleduyushchie zadachi issledovaniya:analiz nauchnykh podkhodov k strategicheskomu upravleniyu marketingom; issledovanie osobennostey marketingovoy deyatel'nosti ob"ektov issledovaniya; razrabotka modeli sistemy strategicheskogo marketinga predpriyatiya; proektirovanie algoritma strategicheskogo upravleniya marketingom; razvitie teorii strategicheskogo problemnogo upravleniya marketingom v usloviyakh menyayushcheysya vneshney sredy.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 23. aprīlis |
| ISBN13 | 9783848498550 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 244 |
| Izmēri | 150 × 14 × 225 mm · 362 g |
| Valoda | Russian |
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