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Mapping Retail Spots: a Retail Branding Perspective: a Quantitative Research Study on Retail Store Branding Muhammad Awais
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Mapping Retail Spots: a Retail Branding Perspective: a Quantitative Research Study on Retail Store Branding
Muhammad Awais
With the growing realization that brands are one of a firm?s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 21. marts |
| ISBN13 | 9783848444724 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 56 |
| Izmēri | 150 × 3 × 225 mm · 95 g |
| Valoda | Angļu |
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