Biobele Da-wariboko

New Dimensionsion Public Service Broadcasting: Effects of the Proliferation of Commercial Broadcasting on Public Service Broadcasting Biobele Da-wariboko

New Dimensions in Public Service Broadcasting was conceived to investigate the challenges increased commercialization of African airwaves, ditto Nigeria, hitherto monopolized by public service radios, may be posing to professionals working in these institutions, in terms of the contents and types of programmes they broadcast to the public. Spurred by this, I decided to devote my post-graduate research work at the School of Journalism and Media Studies, Rhodes University, Grahamstown, South Africa, to studying programming at the Rivers State Broadcasting Corporation, known on air as Radio Rivers, a public service radio that is in competition with seven commercial radios, and how it is able to meet its public service mandate. Evidently, the good news out of my field interactions with professionals and survey of academic works in the sphere is this book that will serve as roadmap and companion to media professionals, policymakers, students, and teachers of journalism and media studies of how in this age of commercialization public service broadcasters still serve the public good.