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Strategic Knowledge Management As a Competitive Means for Branding: Knowledge and Brands Arash Najmaei
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Strategic Knowledge Management As a Competitive Means for Branding: Knowledge and Brands
Arash Najmaei
Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 19. jūnijs |
| ISBN13 | 9783848417155 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 372 |
| Izmēri | 150 × 21 × 226 mm · 572 g |
| Valoda | Vācu |
Skatīt visus Arash Najmaei ( piem., Paperback Book )