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Pharmaceutical Marketing Mix Strategies: an Indian Perspective G. S. Batra
Pharmaceutical Marketing Mix Strategies: an Indian Perspective
G. S. Batra
Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 16. aprīlis |
| ISBN13 | 9783848414536 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 132 |
| Izmēri | 150 × 9 × 225 mm · 235 g |
| Valoda | Angļu |
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