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Relationship Marketing in Retail Banking: a Current Perspective Daniel Lashar
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Relationship Marketing in Retail Banking: a Current Perspective
Daniel Lashar
Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 26. janvāris |
| ISBN13 | 9783847377689 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 244 |
| Izmēri | 150 × 14 × 226 mm · 362 g |
| Valoda | Angļu |
Skatīt visus Daniel Lashar ( piem., Paperback Book )