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Permission Marketing: Awareness, Perceptions, & Preferences in Gujarat Darshana Dave
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Permission Marketing: Awareness, Perceptions, & Preferences in Gujarat
Darshana Dave
This book is a result of primary research about customers' Awareness, Perceptions, & Preferences in the six major cities of Gujarat state of India. Attempt has been made to get insight of level of customer awareness about permission marketing, and customers' perceptions and preferences about unwanted marketing communications, particularly, unwanted tele-calling, SMS, Spam, direct mail etc. Suggestions are made to help marketers in designing effective and anticipated marketing communication strategy.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 10. janvāris |
| ISBN13 | 9783847336068 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 156 |
| Izmēri | 150 × 9 × 226 mm · 235 g |
| Valoda | Angļu |
Skatīt visus Darshana Dave ( piem., Paperback Book )