Swati Chauhan

Premarket Assessment of Citicoline and Mecobalamin in Iv & Im Form: Market Research and Launching Strategy for Selected Molecules Swati Chauhan

This survey was done to identify the most preferred brands of Citicoline and Mecobalamin in IV, IM form, amongst the selected specialty doctors. So that Claris lifesciences ltd. can launch their new molecule in this class. It?s a pre marketing survey before launch. The conducting survey was done on 100 doctors from Jaipur India. So this study was designed to know the preferred brands by doctors. The doctor?s selection was done by the company around the Jaipur India. Doctors from government, private and corporate hospital has been taken into consideration. Questionnaire has been designed as a tool for research. Usefulness Of The Project ? The given project is very useful to find out Doctor?s preference among various brands of Citicoline and Mecobalamin which are available in the market so that company can estimate a market premise and other brand?s marketing strategy