Manjusmita Dash

Retailing in India: Cases of Private Label Preferences in Apparel Retail Manjusmita Dash

Indian Retail Sector is booming right now and it has a great future. 'Food & Groceries' is the largest important category in Indian Retail then followed by 'Apparel Retail' and others. The present book showcases the importance of Private Label Brands in Indian Retail especially Apparel Retail. The present book focuses on the consumer preferences towards Private Labels in Apparel Retail. Why consumers prefer private label apparel brands?, whether they want cheaper price than the branded apparel, or are they looking for quality, or are they looking at the design of the private label apparel, or are they looking for fashionable apparel, or are they looking for deeper or wider assortments in the store, or anything else. The entire book describes all the above mentioned issues in detail.