Rahma Akhter

Destination Branding: Customer Expectations from a Branded Destination Rahma Akhter

Tourism industry is a blooming segment in which competition is increasing to attract more visitors. On the other hand, with the modernization of people?s life the necessity of a vacation has become an important part of life. The concept of Destination Branding offers countries a framework in which they can differentiate themselves from other destinations offering similar experiences. This study highlights a range of factors which tourists would prefer when selecting a destination. This also portrays a diverse range of activities which will create Cox?s Bazar -A Brand for Bangladesh. Cox?s Bazar is the world?s longest natural sandy sea beach. With proper branding activities this destination can be branded and the tourist preferences for a satisfying destination can be highlighted.