Machira Mwangi

Secrets to Competitiveness and Growth: Competitiveness and Growth Made Simple Machira Mwangi

Since the first bank started in Kenya in the late 19th century, the banking sector, has been the most competitive business wise . With many bank trying to outdo each other to get customers although over 70% of the bankable are yet to emblaze banking services. Equity bank started its operation just twenty(20) year ago have taken the established bank by surprise through it competitive e capabilities that have enabled to grow from a small micro finance institution to the biggest bank with a market share of 70% of the bank population and still expanding . The book looks at factors that have lead to this success . These are business linkages ,technology adaptation ,pricing of products ,flexibility of decision making , branch network, managerial skill ,social responsibilities employees experience & motivation, skill and core values. It target managers of both establish, small and medium firms as well as start-up business targeting growth for a very short period and those with a goal of creating a competitive advantage in their market segment and niche. It should be used as a guide by the management, to enable organization achieve acquire competitiveness and growth