Dimo Popov

New Media Positioning for Traditional Content Producers: How to Build a Successful New Media Presence for Traditional Cultural and Creative Content Dimo Popov

This paper explores and analyzes the different solutions adopted by cultural content producers when transferring their business onto the new media. It aims to find a common pattern, a set of steps or features that are to be adopted in order to make a successful entry. Structurally the work is divided in four chapters ? the first two parts are a theoretical background that summarizes the opinions and research on the digitalization of media and the emergence of the Internet and its complications to business. The third part describes the notions and variables used in the statistical research of the paper. The fourth final chapter analyzes the findings of the research and summarizes them in a number of final conclusions.