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A Comparative Analysis of Four Chanel Advertisements: Branding Through 100 Years Britt Lerhard Jakobsen
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A Comparative Analysis of Four Chanel Advertisements: Branding Through 100 Years
Britt Lerhard Jakobsen
This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 16. marts |
| ISBN13 | 9783844320343 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 64 |
| Izmēri | 226 × 4 × 150 mm · 113 g |
| Valoda | Vācu |
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