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Branding Technical Services - a Case Study on Sweco's Brand Suleyman Serhanoglu
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Branding Technical Services - a Case Study on Sweco's Brand
Suleyman Serhanoglu
The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 16. maijs |
| ISBN13 | 9783844319989 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 68 |
| Izmēri | 150 × 4 × 226 mm · 119 g |
| Valoda | Vācu |
Skatīt visus Suleyman Serhanoglu ( piem., Paperback Book )