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Transformational Leadership: - a Journey to Better Customer Relationship Nalin Abeysekera
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Transformational Leadership: - a Journey to Better Customer Relationship
Nalin Abeysekera
This book discusses how the characteristics of Transformational Leadership (TL) can be used to have better customer relationship. More importantly the salespersons' TL has been observed. Both theories of Transformational Leadership and Relationship Marketing have been linked empirically. Finally it is recommending to the practitioners to use transformational leadership qualities of a salesperson to get more relationship oriented output with their customers.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2011. gada 28. februāris |
| ISBN13 | 9783844310269 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 140 |
| Izmēri | 226 × 8 × 150 mm · 227 g |
| Valoda | Vācu |
Skatīt visus Nalin Abeysekera ( piem., Paperback Book )