B.s. Reddy

Marketing of Maize in India:policies and Issues for Market Development: a Case Study for Different Maize Markets of India B.s. Reddy

An efficient marketing system ensures higher level of income for the maize growers. It widens the markets for the products by taking them to remote corners of the country. Maize growers faced many problems in marketing of their produce. The problems in marketing arise due to lower prices, fluctuation in prices, and long marketing channels. The inefficiency in marketing system affects the income of the maize farmers. The income of the farmers totally depends on failure and success of this crop. The prices of the Maize - crop often less than other competing crops. This book focused on the marketing system,cost, margins,price spreads,market integration ,marketing issues and constraints, maize market information system and policy issues for market development. The subject matter of the book presented in simple language and with supporting latest data and research findings. The book is useful for policy makers,research students, agribusiness managers, agri-business and agri-processing organizations.