Lung-tan Lu

International Joint Ventures: a Cultural Perspective Lung-tan Lu

How to do business in foreign countries? International joint ventures offer fascinating but challenging opportunities. This book provides an in-depth analysis of theory, management styles, conflict resolution strategies, role stress of expatriate managers, and performance measurement form the perspective of culture. This book contributes to a better comprehension of the influence of cultural factors, especially that of Hofstede's cultural dimensions; and offers a more comprehensive understanding of cultural fit between foreign and local partners. In our survey, significant management barriers are still having a great impact on business activities in China. These barriers stem form Chinese culture and traditional management practices. This book also provides new insights by examining the relationship among the performance measurements including subjective and objective methods, different approaches, and different parties' viewpoints in international joint ventures, and the impact of national culture in China. Finally, the author provides some insightful suggestions for researchers and managers.