Dr. Chamnong Jungthirapanich

Feasibility Study - Marketing, Financial and Operational Analysis: Private University Establishment: Global Context Dr. Chamnong Jungthirapanich

This book is conducted to meet the purpose of studying the possibility of establishing a private university from global context. In order to make sure that a private university can survive and produce the desired outcomes, feasibility study must be conducted as it is a way to analyze data,information, situation, objectives and calculate system performance. This study focuses on three main considerations - marketing research, financial analysis and operational analysis. A research was conducted with well-designed survey questionnaire,as research tool with 132 respondents as sampling population, focused on their personal judgments in respect of higher education from Global context. All data from questionnaires have been analyzed by SPSS. Another main consideration is the financial analysis by the calculation of a university system performance, according to Churchman's formula; the system performance was efficient, which would help in decision making to invest or establish a private university. This book emphasized the world wide situation of private higher education, role of private higher education and accreditation process in USA, Europe, Asia as well as Bangladesh.