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Moving from Practice Towards Science: Defining Go-to-market Model and Setting It Up to Turn Potential into Profit Andreas Pettersson
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Moving from Practice Towards Science: Defining Go-to-market Model and Setting It Up to Turn Potential into Profit
Andreas Pettersson
Moving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential into profit was written in 2009 as a response to the challange within high tech IT firms to organize their sales and marketing resources to achieve maximum market leverage. Managers across industries and across borders are struggling with expensive yet growth-limiting sales channels. The authors have come up with a set of solutions to Go-To-Market challenges managers are wrestling with; solutions grounded and explained in a way compelling to most executive managers.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 19. jūlijs |
| ISBN13 | 9783838384467 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 104 |
| Izmēri | 225 × 6 × 150 mm · 173 g |
| Valoda | Vācu |
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