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Business-to-business Relationships: in Food Supply Chains Martin Hingley
Business-to-business Relationships: in Food Supply Chains
Martin Hingley
This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 24. maijs |
| ISBN13 | 9783838367460 |
| Izdevēji | LAP LAMBERT Academic Publishing |
| Lapas | 336 |
| Izmēri | 225 × 19 × 150 mm · 518 g |
| Valoda | Vācu |
Skatīt visus Martin Hingley
Ziemassvētku dāvanas var atgriezt līdz 31. janvārim