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Entrepreneurial Service Vision in a Franchised Environment: a Home Entertainment Perspective Alex Maritz
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Entrepreneurial Service Vision in a Franchised Environment: a Home Entertainment Perspective
Alex Maritz
Franchising is an entrepreneurial option to new venture creation and development; whilst strategic service initiatives are entrepreneurial implementations facilitating sustainability, growth and wealth creation. This book identifies entrepreneurial orientation within a defined franchise system; with synergistic links to a strategic service vision. The outcome is an entrepreneurial service vision incorporating service quality, service profit chain, best practice and innovative implementations toward high-growth.
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2010. gada 29. jūnijs |
| ISBN13 | 9783838351711 |
| Izdevēji | LAP Lambert Academic Publishing |
| Lapas | 452 |
| Izmēri | 225 × 25 × 150 mm · 691 g |
| Valoda | Vācu |
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