Market Entry Strategies for Russia: a Comprehensive Survey Based on Expert Interviews - Martin Schorsch - Grāmatas - Diplomica Verlag - 9783836664691 - 2009. gada 14. janvāris
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Market Entry Strategies for Russia: a Comprehensive Survey Based on Expert Interviews German edition

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In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2009. gada 14. janvāris
ISBN13 9783836664691
Izdevēji Diplomica Verlag
Lapas 112
Izmēri 175 × 6 × 250 mm   ·   208 g
Valoda Angļu   Vācu  

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