Ulrich Lichtenthaler

Leveraging Knowledge Assets: Success Factors of External Technology Commercialization - Betriebswirtschaftslehre Fur Technologie Und Innovation Ulrich Lichtenthaler 2006 Edition

The commercialization of knowledge assets either exclusively or in addition to their application inside the firm has recently become an important dimention of the corporate strategies of many industrial firms. This, external technology exploitation, e.g. licensing out intellectual property, goes far beyond a marginal activity of commercializing residual technologies. Despite the enormous benefits of some pioneering companies, however, most firms are faced with substantial managerial difficulties in externally leveraging technology.