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A Theory of Marketing: Outline of a Social Systems Perspective Marius Ludicke 2006 edition
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A Theory of Marketing: Outline of a Social Systems Perspective
Marius Ludicke
Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way."
191 pages, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2006. gada 12. aprīlis |
| ISBN13 | 9783835003040 |
| Izdevēji | Deutscher Universitats-Verlag |
| Lapas | 191 |
| Izmēri | 150 × 220 × 10 mm · 276 g |
| Valoda | Vācu |
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