Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People - Samah Abu-Assab - Grāmatas - Springer Fachmedien Wiesbaden - 9783834932334 - 2012. gada 16. marts
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Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People 2012 edition


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Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.


223 pages, 33 black & white illustrations, 65 black & white tables, biography

Mediji Grāmatas     Paperback Book   (Grāmata ar mīksto vāku un līmēto muguru)
Izlaists 2012. gada 16. marts
ISBN13 9783834932334
Izdevēji Springer Fachmedien Wiesbaden
Lapas 223
Izmēri 148 × 210 × 13 mm   ·   331 g
Valoda Vācu  

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