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Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People Samah Abu-Assab 2012 edition
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Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People
Samah Abu-Assab
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
223 pages, 33 black & white illustrations, 65 black & white tables, biography
| Mediji | Grāmatas Paperback Book (Grāmata ar mīksto vāku un līmēto muguru) |
| Izlaists | 2012. gada 16. marts |
| ISBN13 | 9783834932334 |
| Izdevēji | Springer Fachmedien Wiesbaden |
| Lapas | 223 |
| Izmēri | 148 × 210 × 13 mm · 331 g |
| Valoda | Vācu |